(01) Assignment
Translate the portal's brand kit into two formats: a short loop that lives on social and partner LED screens, and a lecture cut that explains the product to suppliers and buyers at MetallConf and internal sessions.
2024 — Motion Design
Two motion pieces for the metallplace.ru information portal — a tight brand loop for digital touchpoints and a long-form lecture cut for internal education. One visual system, two very different runtimes.
◆ MetallPlace2024(Outputs)
(01) Assignment
Translate the portal's brand kit into two formats: a short loop that lives on social and partner LED screens, and a lecture cut that explains the product to suppliers and buyers at MetallConf and internal sessions.
◆ Moodboard01 / Reference(02) Solution & Process
Both pieces share the same 2D toolkit in After Effects — palette, typographic system, motion curves. The brand loop runs tight and rhythmic; the lecture cut breathes, leaves room for voiceover, and threads through the portal's product features end-to-end.
◆ BreakdownProcess — Frame 01
◆ FrameProcess — Frame 02(03) Context
Used in the portal's public channels, in MetallConf 2023 keynote decks, and in internal product onboarding for new suppliers and buyers.
◆ FrameProcess — Frame 03◆ Gallery
◆ Final Frame

(Collaborators)